Last Chance To Win Marie-France's Faves!
by: Alex | Thursday, January 31, 2008
Today's your last day to enter to win Marie-France Roy's top picks from the current line of etnies shoes. The winner of Marie-France's Faves will receive THREE pairs: the Shift, Missy and Torque. You have until midnight tonight, at which point this blog will self-destruct. The clock is ticking...
ENTER HERE!

Club Tattoo's Chester Bennington Interview, Pt 3
by: Alex | Thursday, January 31, 2008

An interview with Chester Bennington of Club Tattoo (Cont'd from Part 2)
RB: How old is your, is it son, you have a son?
CB: Yeah, I have four boys.
RB: Four boys.
CB: Got a litter of kids!
RB: What’s the oldest, and the youngest?
CB: My oldest is 11, and his brother is gonna be 10 in November. And I have a 5-year-old, and my youngest just turned one, a couple weeks ago.
RB: So throughout all this, like the music career, the rock star, the everything, how does fatherhood affect that, as far as whether it be creating music or . . .
CB: No I think I’ve really figured it out. I figured it out that I wasn’t always the best dad, you know what I mean? My kids love me, I love my kids, but the reality is that my career always took front seat for a long time. And so I really kind of figured it out, like how to balance being a dad and running a company, and trying to create new companies, and . . . I have another company called Level 7 that is a music and technology-based company, and people will start hearing about that in the next couple of years, but that’s been also a lot of work too, building that, recruiting people for that type of thing too. So it’s been a lot of work too. But, it’s interesting, because somehow I figured out how to do it all. I don’t know exactly when it happened, but I spend more time with all my kids than I ever have. I’ve been married for, I’ve been with my wife for a little over two years. I got divorced a couple years ago, but it was interesting because I spend more time with everybody now. Like, I spend more time with my band, I spend more time with my wife, spend more time with my kids, and I spend more time working than I ever have.
RB: You just figured out the balance?
CB: It’s really weird, dude, I don’t know when it clicked, but it somehow all the gears just kind of. . .
RB: It’s a good thing.
CB: (Laughing) I’m not gonna be able to write any kind of self-help book, tell anybody else how to do it though. . .
RB: So I asked Sean and Thora to give me a good Chester story, like a funny story, and they told me about the RJ Reynolds show.
CB: Oh, dude, that was awesome!
RB: And that was an amazing story, so I wanted to ask you if you had a good, funny Sean and Thora story or. . .
CB: Well, Thora’s pretty awesome when we uh, we throw parties for Club Tattoo every year. We started about four years ago, right after started expanding into multiple shops. We decided our clients were kicking ass, and they gave us a lot of things to be thankful for, so let’s throw a party and invite them all. And so we started doing that every year, and it kind of escalated into this party everybody looks forward to every year, and we have bands come out. Thora freaks out, dude. From the second we start, dude, she’s on a thousand miles an hour. And she’s nervous, and she’s sweating and she doesn’t know how to, she’s like, “How do you talk to all these people?” and it’s kind of funny. And every year I have to take her aside, and kind of calm her down and tell her to chill out, and it’s all cool, and to just have a good time, and she doesn’t have to – cuz she wants to be sure everybody’s having a good time, and, you know, when there’s 4,000 people there, that can be quite a hectic position to put yourself in. It’s like, “Dude, relax, and just enjoy the party.” But it’s pretty awesome. I guess it’s something that you might have to see, in order to appreciate, but nervous breakdowns are pretty spectacular. Cuz she doesn’t do that, she holds things together pretty well, most of the time. And Sean, dude, there are so many Sean stories I have . . . there was this one time when we were in Grey Daze. And we drove out and we were doing some shows and a photo shoot. Photo shoot and a show, out in San Diego. We might not have done a show during this time. But we went out and did this photo shoot and we ended up staying overnight, and I had been married to my ex-wife, and it was a pretty fresh marriage. And so I’d just gotten into, you know, cuddling with someone, you know what I mean? And we had to share a bed. And so Sean and I were in the same bed. And Sean had really long hair, like really long hair, like down-to-his-ass long, and so I woke up in the morning, and I was like this around Sean. (Demonstrates cuddling.) And he was like, “What the fuck are you doing, dude?!” I was like, “Uhhh, nothing!”
RB: Yeah, how do you come out of that one?
CB: You just kind of like that, “Uhhh, nothing!”
RB: And move on?
CB: Yeah, you kind of hope that the flashlight wasn’t hanging out of your pants or anything like that, but, it was pretty embarrassing, dude. That was a good Sean story. I wish I could think of a better one. . .
RB: That’s like that scene in Planes, Trains and Automobiles.
CB: The “dirty pillow” scene? Yeah, it was pretty similar. It was our own little “dirty pillow.” Dude, there’s so many stories, most of them are incriminating, so I won’t go into them. (Laughs.)
RB: Fair enough. I read somewhere that I guess, Sean or someone was saying that grips of people come here to get the same tattoos as you, like on your wrists. . .
CB: (Laughs) Yeah. . .
RB: I was just wondering how you felt about that, is it flattering?
CB: Well, imitation is one of the greatest forms of flattery; it’s a compliment. But at the same time, there’s a lot of people with flames on their wrists, it’s not like I was the first dude to get fire on my arms. But I specifically got, like, I went to this dude, who was really good at the hot rod thing, and I was like, just make them unique and really cool so they don’t look like little flames or tribal thing. He was like, “Alright, dude, I’ve been working on this new one!” And he actually had been working on this new flame style, and he’s like, “I’m gonna do it!” so he drew them on, and I was like, “Awesome!” And I loved how they were really long and kind of flickering up my arm, and it didn’t really look like the typical flames, and that’s what I liked about it. So, when I see kids come up and say, “Dude, I got your flames!” I’m just like, “Aaaah!” Now they’re not mine anymore, now they’re like somebody else’s. But, you know, that’s part of the tattoo world too, you’re gonna see something that you like and you’re gonna go, “Dude, I like this. I want that.” You know? But, it’s cool, dude, no one’ll ever have exactly what I got. That’s kind of dope.
RB: And this is where you walked in, before, I was asking Sean and Thora, what was your first tattoo, what’s your favorite, and if you have any that you regret or sort of laugh about?
CB: My first tattoo encompasses two of those things. My first tattoo I got when I was 18, and there was a girl here that worked here, and I thought she was just smokin’ hot. She had this rock-hard body, and tatted from her neck all the way down to her feet; like almost every inch of her body was tattooed. And I thought she was a goddess, so I was like, “I want her to tattoo me.” So she did this tattoo over here; it’s Pisces. I was like, “I want Pisces like this,” and then she drew a quarter sleeve on. It goes from here all the way up to here. It’s kind of crazy. So I was like, “Alright.” And I did it, sat there for five hours and got the outline done-- which is a really long time, by the way, to get an outline done. And she had a really heavy hand; it was not the best experience. And she drew these little alien faces--let me see if I can pull my sleeve up. She drew these little alien faces on the fish, you see that? It’s like, it’s kinda, it looks like a girl did it, right?
RB: Uh huh. . .
CB: Yeah. So, needless to say, I was stoked cuz I felt like I was tougher or something, I got it done, but it’s not a tough tattoo, you know? And then she bailed, she didn’t finish it, cuz she just did the outline and bailed, I paid her for the whole thing, and so eventually--Sean’s cousin works here and he ended up coloring it in for me. It was just. . . it was a nightmare.
RB: So that was the first and the regrettable?
CB: And the most regrettable.
RB: And then how about your favorite?
CB: It’s kind of hard to say, cuz my back piece is probably the most involved and there’s so much of it that I love. But I think I like my elbows the best. I love the, it’s more of a traditional piece, but it’s kind of done in a non-traditional way, which I really like about it. And my pirate. I think the detail on his face is just amazing. But, ever since this tattoo, I’ve kind of made it a point not to get tattoos that suck in my mind. You know, other people can think that they suck, but like, I drew the koi on this arm, which was kind of a special thing. I was pretty proud of myself that I drew it. I’ve got the Hybrid Theory tat, cover here. I have a dragon on this side that’s pretty dope, and my back piece, I just think it’s . . . I love it, it’s cool. And I have this crest across my chest that has my initials, my wife’s initials and the initials of my boys underneath it. And it’s right over my heart; I think that one’s my most sentimental piece. I love it. It’s really simple, there’s not any color; it’s just black and greys. It means a lot to me. . .
RB: Right on. . .This is the last question. Other than all these other projects that you’re doing, the bands, the clothing, and the Club Tattoo, the Linkin Park. . . what are you kind of into that maybe people don’t know about? Or, maybe in the future, when all this stuff’s over, is there something that you want to accomplish? Like Sean said he wanted to be a pilot . . .
CB: Yeah. . . I’m working on this company called Level 7 and our goal is to completely change the way the music industry is run. And I can’t really--I wish I could tell you more about it, but I can’t. My goal, I’ve accomplished everything I’ve ever wanted, more than I ever could have dreamed of accomplishing with Linkin Park, you know? And we do things that just blow my mind. But I want to contribute; I want to be known as someone who contributed in a positive way to everybody in the business, that helped to give artists control of their careers back. And put the power back into the hands of the fans and the hands of the artists, rather than in the hands of some fucking dude who doesn’t even know how to write a song. I think the people who really make the business possible, the artists and the fans are the ones that are taken for granted the most. And I really want to try and help that, and try to change that, and hopefully with what we’re doing with Level 7, we’ll be able to accomplish that.
Need more of Chester, Sean and Thora? Check out the complete Club Tattoo Blog
Sheck in the NY Times!
by: Brink | Thursday, January 31, 2008

Have you seen this article in the NY Times about Ryan Sheckler yet?
MFR Named Snowboarder Mag's Rider of the Year!
by: Alex | Wednesday, January 30, 2008
etnies Featured Rider of the month? More than that, Marie-France Roy is Snowboarder Magazine's 2007 Women's Rider Of The Year! The well-deserved award comes as no surprise to anyone who's ever seen MFR in action. The girl's got skills. Pick up the March 2008 issue of Snowboarder Mag--available February 1st--check it out, read on up, sit back and dream of one day being that cool.
Don't forget to enter to Win Marie-France's Faves!
D Day for Trestles
by: Travis | Wednesday, January 30, 2008

If there was ever a time to show up at one of these hearings to help save Trestles this is it! Yes this is worth taking half the day off of work! I’ll be there, so be sure to rally the troops, carpool, and tell AAAAARNold to shut it!
Where:
Wyland Hall located at the Del Mar Fairgrounds
When:
Wednesday, February 6th 9am
For more info Check This!
Happy Birthday Evelien Bouilliart
by: Alex | Wednesday, January 30, 2008
Top 5 greatest things to come from Belgium:
5. The Smurfs
4. Belgian Waffles
3. Belgian Chocolate
2. Stella Artois
1. Evelien Bouilliart
Here's wishing our Belgian beauty a very happy 18th birthday!

ThirtyTwo Partners with Bear Mountain!
by: Travis | Tuesday, January 29, 2008

ThirtyTwo presents the exclusive Bear Mountain Boot and presents etnies GvR Snow. Ghostface Killah will also be laying down the law at GvR, so be sure to witness the Killah!
This winter, ThirtyTwo collaborated with Bear Mountain to create an exclusive park staff-only colorway of the Lashed boot.
This boot is so mind boggling that we wanted to drop a line to make sure that witnessing this boot doesn't make you forget about etnies GvR Snow contest at Bear Mountain. We will be bringing the best professional snowboarders aligned by stance, Goofy and Regular, together to battle on February 23, 2008! Ghostface Killah, an original member of Wu-Tang Clan, will be performing at the base of Bear Mountain on the sun deck at the end of the contest.
etnies Girls Winter X 12 Round Up
by: Alex | Tuesday, January 29, 2008
Last weekend Aspen Snowmass hosted what's now being touted as the biggest party to hit the slopes. Well, it's only being touted by me, but if you ask the athletes of Winter X Games 12, it's evident there were plenty of good times to be had.

The biggest news from the etnies camp? Our girl Spencer O'Brien placed 3rd in Women's Slopestyle! Featured Rider Marie-France-Roy wasn't far behind in 5th after a big fat 900 attempt. And finally, Leanne Pelosi finished 10th, and while she didn't have the highest scoring runs, she did have what was quite possibly the best 'stache.
EXPN.com has the full WX12 report including thrills, spills and a mustache gallery.
Help Find Dane!
by: Brink | Tuesday, January 29, 2008

Dane Williams from the Hurley Marketing Dept. has been missing since Friday night at ASR (Action Sports Retailers Tradeshow). He was last seen Friday night at close to 2 am by the Hard Rock Cafe outside of the Marriott Gaslamp in San Diego.
We are worried because no one has had contact with him since then. If you have heard from him or seen him, please contact the San Diego police department or call:
Amy- 714-553-4375
Jessica- 714-330-6952
Danny-714-613-2369
Or his parents Jim and Valen- 714-960-1341
Do Something with The Take Action! Tour
by: Alex | Monday, January 28, 2008
In support of youth empowerment, etnies hooked up with the good folks at Hopeless/Sub City Records to sponsor this year's Take Action! Tour. The annual charity music tour kicks off this February featuring Every Time I Die, From First, The Bled, August Burns Red and The Human Abstract and will benefit Do Something, a national not-for-profit that gives teens the means (to the tune of $500 grants) to improve their world. Empowered by MySpace Impact, the Hot Topic Foundation and Hopeless/Sub City Records, the Take Action! grants will focus on Poverty, Music, Education or any other cause young people are passionate about. Instead of telling young people what cause they should get involved with, Do Something asks them “What’s your something?” and then gives them the information, resources and grant-money to make change that matters to them.
Keep checking back here for official etnies tour updates, coverage, pics and more!
2008 Take Action Tour Dates:
2/14/08 Detroit, MI - St. Andrews Hall
2/15/08 Milwaukee, WI - The Eagles Club (The Rave)
2/16/08 St. Paul, MN - Station 4
2/17/08 Chicago, IL - House of Blues
2/19/08 Kansas City, MO - The Beaumont Club
2/20/08 Englewood, CO - Gothic Theater
2/21/08 Magna, UT The Great Salt Air
2/22/08 Boise, ID The Big Easy Concert House
2/23/08 Spokane, WA The Big Easy Concert House
2/24/08 Seattle, WA El Corazon
2/25/08 Portland, OR Roseland Theatre
2/27/08 Los Angeles, CA House of Blues
2/28/08 Anaheim, CA House of Blues
2/29/08 San Diego, CA House of Blues
3/01/08 Las Vegas, NV House of Blues
3/02/08 Tempe, AZ Marquee Theatre
3/03/08 Albuquerque, NM Sunshine Theatre
3/05/08 Dallas, TX - House of Blues
3/06/08 Houston, TX - Warehouse Live
3/07/08 McAllen, TX Cine El Rey Theatre
3/08/08 San Antonio, TX White Rabbit
3/11/08 Port St. Lucie, FL - Mojo Room
3/12/08 St. Petersburg, FL Jannus Landing
3/14/08 Charlotte, NC Tremont Music Hall
3/15/08 Norfolk, VA Norva
3/16/08 Baltimore, MD Ram's Head Live!
3/19/08 Toronto, ON Phoenix Concert Theatre
3/20/08 Clifton Park, NY Northern Lights
3/21/08 Worcester, MA - The Palladium
3/22/08 Philadelphia, PA - The Fillmore at the TLA
3/23/08 New York, NY The Fillmore at Irving Plaza
More information at takeactiontour.com.
SALLY, that girl!
by: Alex | Monday, January 28, 2008
Last Saturday etnies Australia surfer Sally Fitzgibbons competed in and won(!) the Roxy Surf Festival at Australia's Phillip Island. The competition is one of only six in the world with a WQS 6-Star rating, the highest in the World Qualifying Series with the most possible points toward overall standing. The HUGE win means yet another 1st place victory for Sally, a $4500 prize, 2500 points AND a current 1st place standing in the WQS ratings! Sally... that girl.
CONGRATULATIONS SALLY! More details at aspworldtour.com.

Log On To Chat With Leanne TONIGHT!
by: Alex | Friday, January 25, 2008
Live and direct from Winter X Games 12!

Where will YOU be? Log on!
Club Tattoo's Chester Bennington Interview, Pt 2
by: Alex | Friday, January 25, 2008

An interview with Chester Bennington of Club Tattoo (Cont'd from Part 1)
RB: What’s your role in Club Tattoo, maybe it’s not on a daily basis, but overall, what’s your role in it?
CB: Well, I’ve actually been more involved now than I probably ever even imagined. It’s interesting. Because of the success with my band, I have the opportunity to kind of raise interest in Club Tattoo in ways that are gonna reach more people and have more impact than if Sean or Thora called up Rolling Stone and said, “We want you guys to cover a story on Club Tattoo.” They probably would be like, “Yeah, whatever.” Not to take anything away from anything Club Tattoo has done--in the tattoo industry we can call up any tattoo magazine and say, “We’ve got a story if you guys are interested,” and they’ll come out and do a story on Club Tattoo. But I travel all over the world, I talk to a lot of different people and I have the opportunity to expose the brand to people outside of our region. And so that’s one of the things that I bring to the table. The other thing is that I do have a lot of experience in marketing things because of the group. We’ve gained quite the education on how to keep in contact with people that you want to target. It’s kind of crazy to talk about bands or clients that way, but there is a need for that. And also, I contribute a lot with the designs, I knew [Jed? 19:50] knew kind of what I wanted to see and that [Brodie? 19:55] and the rest of the crew here on which designs we actually liked the most. Clothing-wise, I don’t really have time to sit back and create graphics, but I do have a lot of input on how the clothes look and how being thrown around here a little bit.
RB: I probably should have asked this earlier when we were going through the history, but when Sean came up with the idea for Club Tattoo, back 12 years ago, were you kind of like, “Oh, that’s crazy,” or were you like, “It’s not gonna work,” or were you like, “Let’s do it!”
CB: Actually, I was surprised, because I always thought Sean was gonna do something in business, cuz he was always a very business-minded guy. But it was strange he chose to open a tattoo shop, cuz none of us had any tattoos. We didn’t know anything about any part of the whole world at the time, at least from what I remember. It just seemed like a big risk, but I was like, “Fucking cool! Tattoos are awesome, and now I have a place to go.” (Laughs.) But, yeah, it struck me as interesting because it wasn’t what I would have thought he would have done. And now that I see, this is Sean’s life and this is Thora’s life, and they breathe this place 24 hours a day and it turns out that he is probably one of the best at the business side of the tattoo enterprise. He gets it. It’s a talent.
RB: How about Sean and Thora as a couple? How do you see them, how would you describe them, or what are views of them as a couple?
CB: They’re pretty awesome, they’re really a great couple together. They fit, and they work this place well. They both bring different things to Club Tattoo, but together, they’re pretty funny. It’s pretty awesome to hang out with them. Thora’s a riot.
RB: She’s funky.
CB: Yeah, she is. She’s a firecracker; she’d punch you in the face. And smile. (Laughs loudly.)
RB: How many of your tattoos have been done by Club Tattoo people?
CB: I’d say probably 70% of my work has been done through Club Tattoo. I have had some pieces done--I had some work in Florida done; I had some work in Ireland done; I had some work in California, but most of my work has been done by artists that have worked at Club Tattoo.
RB: Are you still into getting tattoos? Or have you not been really getting a lot of tattoos lately?
CB: I’ve been actually getting a lot-- a back piece I’ve been working on—I took a little break for a while cuz I got a lot of work done really fast, and dude, the back is brutal. I mean, they all hurt, I’m not gonna lie and be tough guy and say “Oh, that one didn’t hurt.” But some places hurt worse than others (chuckles). But I have a back piece, and I just actually got one of the other dragons colored in--most of it colored in--so, probably another 20 hours or so of work left in it. And when it gets done, I’ve got some other skin that needs to be filled in, and I want to just leave the full sleeves, and some more work here and here. I’ve got a piece across my chest that I want to tie in, some work to kind of give myself a tattoo cake (laughs). And I have work on my legs, you know, I’m just gonna keep going until I just feel I’m done. I pretty much decided that this is gonna be a life-long journey.

CB: May 15th it comes out.
RB: So I’m imagining things are gonna get just super hectic for you?
CB: Yeah, dude, it already is, it’s kind of crazy!
RB: I guess, just maybe walk us through that a little. You were telling me earlier you’re doing all this stuff.
CB: Yeah, for the last couple weeks, we just finished mixing the record, and mastering the record, and we started doing all this press and everything, and I think last week alone we did 70 interviews internationally. We went to New York and launched the shoe, also, and then came back and I’ve done press all this week, every day, and now I’m out here doing this photo shoot here. Tomorrow I have off, but I’ve got phone interviews to do, and then I leave for Southeast Asia on Sunday and I’ll be gone for 10 days doing promo and press out there. And then come back and I have about five days off, four of which I’ll be rehearsing and then we’re gonna go out and start performing shows the 22nd of April. And then we come back, do Bamboozle Festival, Saturday Night Live, that’s on the East Coast. And then Jimmy Kimmel and the Weenie Roast in LA, and then we’re off to Europe for a month doing all the big European festivals. And we’re doing some other shows, like the Pearl Jam stuff out there, that aren’t festival-driven, and then we kick off the summer tour (chuckles) in the US, and after that we are probably gonna either go back to Europe or out to Southeast Asia. And then, get home, do Christmas. . . (laughs) and go back out as soon as possible, another, probably, back to, depending on if we go to Southeast Asia, we might go to Australia, and we want to do South America, South Africa next year around this time. I’m already into next year already (laughs) so this is gonna last for the next two or three years.

CB: We’re launching a clothing line, a premium clothing line, too, at Club Tattoo, we have a premium clothing line called VE’CEL that we’re launching in August, so I’ll be doing the shows and on my days off, between tour dates, I’ll be flying from this place or that place, so we can launch the clothes, which is kinda like “Psht [similar sound 27:06].”
RB: So the act of – let’s eliminate the recording process or whatever – the act of putting a record out, with the tour included and the promotion, becomes sort of a three-year commitment?
CB: Oh yeah, yes. A lot of bands go out, like the average cycle lasts about a year and a half.
And our cycles last about two, and we’ve always stopped around there, cuz we felt like we had to go back and do a record. But I think that was always the peak. It felt like every time we stopped, we were at the peak of our touring, so I think we might push for three.
RB: Well, you guys have been on sort of a hiatus for a while.
CB: Right.
RB: It’s been the longest gap between records and whatnot.
CB: Right. . .yeah, and I’ve got a record I’m gonna be finishing while we’re gonna be touring cycle.
RB: Another Linkin Parker?
CB: Well, we’ll be doing that as well, but I have another band called Death by Sunrise.
RB: Oh, okay.
CB: It’s kind of like my solo, I guess you can consider it like the solo thing, but I like to look at it more like a band, cuz we’re all working it together; it’s exactly the same way we work the Linkin Park thing. I have a little bit more of a dictatorship, but it is not as much as a democracy as Linkin Park, like I have more control over it. But I’ll be finishing that up too, so when the LP record’s winding down, I’ll probably drop that one and have to tour that as well.
RB: It just dawned on me you guys, didn’t Bucket of Weenies ??? play GVR? Was that your band?
CB: Yeah, we played GVR last year. Or the year before.
RB: Yeah, ’05. So, with all that work, that commitment to not having a free day or hour to yourself, once things sort of do wind down, are you bored in a way? Or sort of desensitized to relaxing or do you bask in it?
CB: No, it’s interesting. Most of the time I feel like there’s something I’m forgetting and I should be doing and if I don’t do it something really bad’s gonna happen. So I get kind of this anxiety, kind of “what am I forgetting?” or “what am I blowing off?” But there are times where I realize that even if there is something I’m blowing off, I kind of need to, cuz if I don’t, then . . . I enjoy doing what I do and I enjoy all the different things that I’m involved in, and I don’t ever want to get to a place where I’m like, thinking, “What the hell did I get myself into?” (Laughs.)
GvR Snow Fuel TV Commercial!
by: Travis | Thursday, January 24, 2008
Sneak a peek at the etnies GvR Snow commercial, featuring a new Ghostface track. Don’t forget, GvR Snow is February 23 at Bear Mountain!
Log On & Chat With Leanne Pelosi At Winter X 12
by: Alex | Thursday, January 24, 2008
Live Winter X coverage straight from Leanne's Lips! Log onto EXPN.com to chat with Party Pelosi live from Winter X Games Pipe Finals. So that's the Live Athlete Chat tomorrow--Friday--night, at 7:45pm. Don'tcha just love the internet?
And don't forget to tune in Saturday to ESPN or ABC and watch our girls tear it up in the Women's Slopestyle Finals!

New Cooler Mag Website!
by: Alex | Thursday, January 24, 2008
Our friends at Cooler Magazine gave their website a little makeover and now it's up and running for all to enjoy. Starting today, visit CoolerMag.com for daily news articles, updated event calendars plus exclusive video and blogs from the world's top pro riders. Don't forget to sign up for the free newsletter to keep updated on the latest happenings from the boardsports world and beyond. Go on. Tell 'em the girls at etnies sent ya.Are you Ryan's Ideal Girlfriend?
by: Alex | Wednesday, January 23, 2008
So, it's obvious you girls love you some Sheckler; however, if you're "relationship" is ever going to progress beyond fantasy daydreaming and obsessive blogging slash commenting, you probably need some reciprocity. Start by checking out Seventeen Magazine's February issue wherein Ryan talks about his ideal girl...
Ryan Sheckler Phone Update #3!
by: Alex | Tuesday, January 22, 2008
Ryan Sheckler recorded a third cell phone update to keep us up to speed. Let me summarize it for you... blah blah new season of Life Of Ryan... blah blah blah Zumiez 100k party... Colorado... blah blah a ton more skating... trying to be a gentleman... giving back... the Sheckler Family Foundation...
Need more? Go get it at RyanSheckler.com!
etnies & ThirtyTwo Riders at Winter X Games 12
by: Alex | Tuesday, January 22, 2008
Set your TIVOs and DVRs for Saturday, January 26th. You won't want to miss our featured rider Marie-France Roy along with fellow snow steezers Leanne Pelosi and Spencer O'Brien representing etnies and ThirtyTwo. Slopestyle Finals start at 12:15pm! More info at EXPN.com.

Ghostface Killah At GvR Snow!
by: Alex | Monday, January 21, 2008
Mark your calendars for the FIRST EVER etnies GvR of Snowboarding on February 23rd! We're heading to Bear Mountain and bringing the best pro snowboarders to face off according to stance--Goofy vs. Regular. AND, as if that wasn't enough reason to check it out, we got Ghostface Killah for a special post competition performance! My prediction: Ghostface will be playing the Goofy Foot victory party. Regular's boring; go Goofy!
Another Win: Sally Fitzgibbons Just Keeps On Ripping!
by: Alex | Monday, January 21, 2008
etnies Australia rider and World Junior Champion Sally Fitzgibbons just keeps on ripping. Two weeks ago Sally claimed the ASP World Junior Crown in Sydney, and without missing a beat she took 1st at Saturday's Ozmosis Nova Pro Junior! The huge win at Australia's Gunnamatta Beach translates into $1000 in the bank and 1500 points on the board! ASP News has more details. Congratulations Fitz!
Follow Sally this week to Phillip Island, Australia where she'll meet up with fellow etnies surfers Leilani Gryde and Serena Brooke for the Roxy Pro Women's Surfing Festival. Check back for updates all week long.
Good luck Ladies!
Marie-France Roy in Snowboard Canada
by: Alex | Monday, January 21, 2008
Rollin' 10 pages deep! What's all the fuss about etnies Featured Rider Marie-France Roy? Find out as she lays it down in this month's issue of Snowboard Canada Women's Annual. Or get the full interview here. Thought you knew...

MFR in Aspen Peak
by: Alex | Friday, January 18, 2008

Let's face it, winter weather can be pretty harsh on your skin. That's why Aspen Peak Magazine caught up with some pros--pro snowboarders, that is--for some beauty boosting tips. How does etnies Featured Rider Marie-France Roy stay pretty on the slopes? She keeps it simple and keeps it real. Read up!

Club Tattoo's Chester Bennington Interview, Pt 1
by: Alex | Friday, January 18, 2008

An interview with Club Tattoo's Chester Bennington by Robert Brink
RB: So, I just want to go back from the history of you and Sean’s [Dowdell] friendship, and how everything started.
CB: Well, Sean actually met--I’d been playing in my friend’s garage, with them and, like, jamming out. And we had this other kid that we’d play, [unintelligible 3:39], drums, so we’d go over there every once in a while, screw around and play cover songs and stuff. His brother was in a band, locally, and they were starting this new band, and they invited me to come down and sing--to audition for the band. And so I thought it was pretty cool. And so I went down and auditioned for these guys, and Sean happened to play drums. We were all still in high school; Sean was a few years ahead of me in high school. So, anyways, it happened to be that we were from different parts of the city. Basically, when we say Phoenix, you’re pretty much saying Phoenix, Scottsdale, Glendale (laughs), you know, Tempe, Mesa--like everywhere is Phoenix pretty much. So we didn’t go to the same schools or anything. But what ended up happening was they took me in the band, but they didn’t take the other dude that actually invited me down, for whatever reason. And so we started a band and we just became friends at that point. Sean became pretty much like a big brother to me, and we’d always hang out, and he’d take me to parties, and it was pretty cool. . . keep me out of as much trouble as possible.
RB: So, then you guys were in a band together for a while?
CB: We were in a band; we were in Grey Daze with each other for a lot of years. We were in a band from the time I was about 15, until I was almost 22--so, about 7 years or so.
RB: And during that time he was already getting the ball rolling on the Club Tattoo thing?
CB: Yeah, during that time. We opened up the doors to the first Club Tattoo twelve years ago, so I was about 19. 18--I was about 18 years old when we opened up the first shop. That was just kind of like a way for us to make money--well for Sean to make money cuz he invested money so it was his shop. But it was a way to make money cuz the band was only doing really well locally. You know, sometimes the shop would carry the band--like pay for the band’s rehearsal space. And sometimes the band would pay to get new equipment or whatever for the shop. The Club was doing really well since it opened.
RB: So, you were 22 when you were. . .
CB: We broke up around that time, yeah.
RB: And then where does Linkin Park come in?
CB: During that year or so--it was a year, maybe a couple months or whatever--that we hadn’t been playing together. And I got a bunch of these packages from these bands all over the country. I had no idea that anyone was even paying attention (laughs), other than people here in our local area. I’d met some people that we knew in the entertainment law side of things that were trying to get Grey [Daze] a deal, and he met up with this guy in Texas, at SXSW. And this guy was talking to this band that needed a singer and had great potential but just couldn’t find the right guy. He was like, “Dude, I know this guy that would be perfect for this if he was interested.” So they sent me a package, on my 23rd birthday actually, and cut the demo. The band was called Xero at the time. I got it and within two or three days, you know, I went in and recorded the demo on my birthday which is a Saturday. The next day I called up the dude that was representing Xero and said, “Can I come out?” and played him the demo over the phone. He said, “Well, when can you be here?” So I was in LA Monday morning at Zomba Music Publishing at 9 am.
RB: So did you take a sort of Club Tattoo hiatus, like the Club Tattoo stores were opening…

CB: I basically took a hiatus from everything in Arizona. I was just focused on music. And it wasn’t until about four years ago or so, when Sean was like “I want to expand and I’m really not interested in a partner but I want to be in business with you.” So we basically started expanding the business together and opening other shops. And it kind of escalated ever since then. The shop has always been really well respected, and had a great reputation in the tattoo world. And we just kind of wanted to elevate the shop. Our goal was to make it the industry standard, basically, of how things should be done: how we treat our clients; and how we treat our employees. And we wanted to share it with as many people as possible. So. . . world domination is the goal. (Laughs.)
RB: I was just gonna say you got brought back into it after having the exposure of Linkin Park, and I was gonna ask you, you’re so busy, you’ve got so much going on, what is it about Club Tattoo other than that Sean’s a friend, obviously, from back in the day. But, what keeps you interested and passionate about doing it?
CB: Well, I’ve always had a soft spot for this place, you know; I helped paint the walls. This particular store has evolved so much since we opened the doors. I mean, it’s gone through probably 50 face-lifts since then and it’s expanded. I actually enjoy being part of something that’s part of my hometown and keeps me involved, and Sean and I--it didn’t work out musically, but we get to work together and be creative. I love art and tattooing, and body art is probably at the top of my list as far as artistic expression. I think the artists in the tattoo world are some of the best and some of the most innovative, simply because of the medium they have to use, to put their art on. Technology for tattooing has grown so much and the different colors--and you can literally do anything you want on a body, and it’s there forever. And that person--it’s unique because that person, it’s theirs; and they take it with them. Whereas like a painting, you can kind of pass it down from generation to generation. So it’s really an amazing, personal, unique experience, and that’s kind of like the way it is with music, too. So it just felt like this is something that was natural, you know? It wasn’t really just because Sean is my friend. It helps, but it’s always something that I wanted to be part of. Even when we opened the first store, I wanted to be part of it and it was cool to be able to do that.
RB: So, this was the first store?
CB: This is actually the first store.
RB: So you built it by hand, you helped?
CB: I helped, yeah, we were--well, this area we’re in now actually is part of what used to be a T-shirt store, with posters and band stuff, kind of like a Hot Topic-y type of thing, you know? And the original store--where all the tattooing gets done, which is next door--it used to be a tanning salon. So we thought it’d be a great place to open up the shop because you’d have artists in there working out of booths that were personal, but you could shut the doors if you wanted to. You know when women get tatted in certain areas, you don’t want your ass hanging out in front of everybody. And it was cool, take the bus up here, hang out at the shop, go to rehearsal and shows. We’d play next door a lot and over time the shop began to grow and we had the chance to take over this place. And so we knocked the wall down and expanded.
RB: Did you ever envision it as successful as it’s become? Like, back then?
CB: It’s always been our goal, but if you would have said, 15 years ago, “You’re gonna own the tattoo scene in Arizona and it’s gonna actually be a really great business to get into,” our parents and everybody, probably including us, would have been like, “Yeah, right, whatever.” I don’t think in general people view the tattoo business as a profitable enterprise, but it really is. I mean, if you think about how many people actually have tattoos now, you’d be really surprised. It’s a huge number of people and it’s a part of a lot of different scenes--music, sports, the art scene-- and everyone from executives to young punks, pretty much.
RB: So how about the opportunity to come work with etnies came about, and as far as you’re concerned, what is it about etnies that makes it a worthwhile collaboration?
CB: Well, the reason we were drawn to etnies, primarily, was because it’s a company that started exactly the same way Club Tattoo did: with a dream and a pocketful of money and dedication. You know, Pierre [Senizergues] put his whole life into etnies and Sole Technology, and it’s kind of crazy, but those are the kind of people we want to do business with--people who understand what it takes, dedication it takes, that are tapped into the people that they’re catering to. In a lot of ways, we’re very similar. So we felt that it would be a really good match, especially after we met with everyone over at etnies, how excited they were. It was really cool to be part of a company that kind of like, to see how a company kind of works. Even though they’re on a much larger scale than Club Tattoo, it’s a very family-oriented kind of vibe. It was just cool, it felt like the right fit. We didn’t want to go with anybody that was overly corporate or have to jump through hoops. It wouldn’t have felt right.
RB: Yep. I mean, this is a loaded question, but when you were younger, did you have etnies?
CB: I did, yeah. I grew up skating and I was never really that good, but there’s a couple years where I was actually surprising myself and I was catching air on a half-pipe or something. I was like, “Holy crap!” Every time I did it I was like, “I can’t believe I just did that.” It’s kind of crazy, but I can almost remember when etnies hit the scene when I was growing up. There was very little to choose from, especially out here in Arizona. When something actually came along, where you could wear a shoe and it wasn’t gonna destroy the top of your foot--that was always the big deal, you know--wearing ‘em down cuz you ollie so much. And when you try and pull some crazy trick and the board karate-chops your fucking foot in half. It was cool, I can remember that.
RB: So, of the designs of the Club Tattoo shoes, which ones do you like the best?
CB: It kind of depends on my mood. I think if I’m kinda wanting to feel funky or if I’m wearing primarily black, I’ll add a little flavor and throw on the slip-ons. But overall I think the Bernie’s my favorite.
etnies Guest Appearance On Mtv's Life Of Ryan
by: Alex | Thursday, January 17, 2008

Okay, so we were more like extras than guest stars, but we're still stoked to see etnies in a Life Of Ryan episode! The season two episode aired January 15th but if you missed it (yeah right), catch one of the encore airings January 17th, 18th or 19th.
You'll notice Ryan skating in his Sheckler 2 and later chilling in the Calli-Vulc. Ryan's dad and bros also proudly sport their etnies... but let's face it, you're really only interested in what Ryan's doing.
Check it out...



Win An etnies Ebay Auction Valued at $450
by: Alex | Wednesday, January 16, 2008
Winter X Games PacSun Lounge: B4BC Auction
Girls Learn To Ride (GLTR) and Pacific Sunwear of California, Inc. (PacSun) are pleased to announce the launch of an eBay online auction from Jan. 14-20, 2008, benefiting Boarding for Breast Cancer (B4BC). The auction will feature unique, one-of-a-kind packages from top action sports brands, including several limited-edition items that can't be found in stores. Each package will also feature a PacSun gift card and passes to the PacSun Lounge at Winter X Games in Aspen, Jan. 24-27. Proceeds raised from the auction will go directly to help support B4BC's breast cancer awareness and educational outreach programs.
Several action sports heavyweights, such as Bonfire, Burton, DC, etnies, FOAM Magazine, Osiris, PacSun, Rossignol, Roxy and Vans, have stepped up in a major way to help raise money to support the cause.
In addition to the auction, a VIP party benefiting B4BC will take place at the PacSun Lounge Presented by GLTR, Friday Jan. 25th during the Women’s SuperPipe Snowboarding and Skiing Finals. Although invite only, several special party passes will be available through the online auction. Interviews and photos of top pro athletes from this event will be posted on the GLTR website the whole weekend of X Games.
“X Games will be the best female snow event of the year!,” says Tracy Cioffi, senior marketing director, PacSun. “We’re excited to be able to partner with GLTR and support B4BC and their mission to increase breast cancer awareness. The PacSun Lounge located at the base of the SuperPipe will offer the perfect venue.”
etnies Package: $450 Value
etnies Special Edition B4BC Sandals, etnies Gift Certificate for a Complete Outfit, etnies Autographed Surf Team Poster, $100 PacSun Gift Card, One Year Subscription to FOAM Magazine and Two Passes to the GLTR/PacSun Lounge at Winter X Games on Friday, Jan. 25th
Place Your Bid Now!
View all other GLTR auction packages
Sally Fitz in Transworld Surf!
by: Alex | Wednesday, January 16, 2008
Fresh from her 1st place victory at the ASP World Junior Championship, etnies Australia surfer Sally Fitzgibbons is on FIRE! Here she is in Transworld Surf, for February's Last Words interview.

Casey O'Connell
by: Alex | Wednesday, January 16, 2008

Sheckler's Mug All Up In Times Square
by: Alex | Tuesday, January 15, 2008
Golden boy Ryan Sheckler gets lots of play, pretty much always. And right now his face is featured on ginormous windows in Times Square. Looks like the folks at MTV win the award for biggest Ryan shrine, and Sheck-crazy girls now have their mecca.

Mammoth Freshies... Get Some!
by: Alex | Tuesday, January 15, 2008





Formerly known as the slug-paced two-person Chair 9, Cloud Nine Express is now a super comfy, cushy hi-speed six-seater--great for when you just wanna get there. All in all, it's just a real nice ride to the top.
From there the face run has plenty of coverage, plenty of trees and not too many people. There's also a fun little powder bowl off the backside, the exact location of which I won't give. Not that it's a secret; you just gotta go find it yourself. Ah, fresh powder... get some!

One thing to keep in mind on your trip: Canyon, Main, McCoy and Little Eagle all have dining options; however you will only find bratwurst at The Mill... complete with sauerkraut. MMMM.
Just In! New etnies Shoes!
by: Alex | Monday, January 14, 2008
Stop into the etnies Online Store. Pull up a seat... stay a while.Club Tattoo Interview Series, Part 5
by: Alex | Monday, January 14, 2008

An interview with Club Tattoo's Sean and Thora Dowdell (Cont'd from Part 4)
RB: So, I want for each of you…what was your first tattoo…what’s your favorite and do you have any that you sort of regret or laugh about?
*Thora laughs
SD: My first tattoo was a sixteen-year-old’s stupid mistake. I got a fake ID to get a tattoo; how lame is that? And I got a skull cutting his own head off. It was the very first thing I got covered up…
*Thora laughs
SD:…When I opened up a tattoo shop…my favorite tattoo is my tattoo of Quan Yen here that Walter did. He’s kind of Chester and my favorite artist here. He does a lot of stuff for both of us. And this tattooed Buddha up here…this whole sleeve would be my favorite tattoo and tattoos that I regret would have been the one that I already covered up.
RB: Right on
TD: My first tattoo was a (unintelligible) off the wall and it was a tribal sacred heart and it is about to get covered next week …
Unknown voice: By a picture of my face…
TD: Right *laughing
SD: *laughing
TD: I actually…I have a lot of little pieces on my back and I’m going for a full mural on my back. I’ve scheduled about eighty hours to get it complete between now and September. So that’s my next new passion--to cover a lot of different ideas that I had five-seven years ago, that I think can be improved upon…improved upon for sure. My favorite would be my peacock. This was really my coming of age in the tattoo world. To tattoo your arm, for a female I think more so than a male, I think it puts you in a whole different category that can be interpreted in a lot of ways so it took many years to come to the conclusion that I loved my art enough to bring it into the world to where I really couldn’t cover it up. And it became part of me so I really resonate a lot with having my arm tattooed now and I’m going to get ready to do more stuff soon and go from there.
RB: OK, last question, other than growing Club Tattoo and success, do each of you have goals outside of tattooing that you would like to achieve? You know…anything else that you would like to do in life other than the Club Tattoo thing?
SD: Well, Club Tattoo has become more than just having a business or having a tattoo shop. It kind of tackles a lot of goals. It’s tackling the goal of having your own shoe; it’s tackling the goal of having your own jewelry line; it’s tackling the goal of having business on the strip in Vegas; it’s tackling the goal of having our own clothing line. I mean, there’s a lot of goals that wrap up all into that thing…so what do I want to do outside of club Tattoo…
TD: Be with me…

SD: Umm…I’m pretty sure…Uh….
*laughter
SD: I’ll leave it at that
*laughter
TD: What else do we have? We have our businesses and we have each other…(laughter)
He’s actually a pretty good cook. I’m a pretty good cook too…
SD: Well actually that’s what I did before when I was (unintelligible) I was a cook so…I love to cook.
TD: The Club Tattoo brand…
SD: (interrupts Thora) You know what I want to do…I want to open a business in a foreign country…that’s what I want to do
RB: Any specific country?
SD: England, France, Mexico…all of ‘em…ya know…
TD: We could bring our…
SD: Brand or ideas…
TD: Our ideas and we could kill it (unintelligible) and maybe one day we’ll be there.
SD: You know what? I want to get my pilots license too.
TD: Ohhhhh, don’t bring that up…no…the flying thing…I can’t
SD: She doesn’t want me to do that…I’ve been thinking about it for about two years now…
TD: (unintelligible talking over Sean)
SD: I’m gearing up, gearing up…going to happen.

SD: All right, thanks.
TD: Thank you.
RB: Thank you.
SD: Cool, good interview.
RB: Thank you.
TD: Yeah, you’re awesome dude.
Suri Cruise In Her etnies Callicut
by: Alex | Friday, January 11, 2008

Life & Style Magazine photographed Tom's ladies out and about. Pretty darn cute... both the kid and the kicks!
New Girls Apparel And Footwear
by: Alex | Friday, January 11, 2008


Our newest Spring styles in apparel and footwear are up on the site and just waiting to be adored. You have our express permission to ogle our goodies...
Club Tattoo Interview Series, Part 4
by: Alex | Friday, January 11, 2008

RB: So, before…this for each of you separately…before Club Tattoo and everything…what did you guys want to do when you grew up…when you were a kid?
SD: Well, mine was a rock star.
TD: I wanted to be a nurse.
RB: Really?
TD: Yeah, started college got into the math and the chemistry and decided it wasn’t for me…I was a people person. And then I went into the corporate world and got into sales and marketing and that’s where I found passion and found success…so…
RB: How did you two meet?
SD: When I was still playing with Chester…she was a caller onto one of the radio shows and was telling me…
TD: What?
SD: Don’t go into the whole story about that…
TD: That makes me sound so cheesy…
SD: She thought that…
TD: No, no, no, no…wait, wait…
SD: …her ex husband was having an affair with my ex girlfriend and…
TD: OK, my ex husband did…
SD:…And decided that she thought she was going to tell me on the air…but it wasn’t my girlfriend when she called…
TD: OK, it was like 3am, ya know…
SD: A girl I used to date…so she was trying to tell me something that…
TD: Had already happened and had past…we actually…our history…we were parallel for many years before we met. We were at the same functions…same parties…my ex-husband and his ex-girlfriend did work together, so we were at the same place at different times together. And so I hear him on the radio tattooing and I had just gotten into tattooing, so I heard this and I knew about his band but I didn’t know about the tattoo shop so when I heard the tattooing…I raced home and call on the line and I’m going to say we met and a week later we were moving in together and a year later we were married…
SD:…Yeah, we hit it off like right away. It was weird.
RB: That’s cool…so how long have you been married…ten years…but together…
SD: Eleven
TD: Yeah
RB: Cool…so is it sort of gratifying…running a business with your wife and sort of best friend?
SD: It can be, yeah, it can be…
TD: I think it’s more gratification than stress…there definitely is a fair share of stress that’s there being married but I personally feel like there’s a lot of empowerment, a lot of trust. We can go home and work in our home office any hours of the evening if we wish to, and be parents and then switch gears to business partners, and then back to parents and we get to have a lot of control of our life. So there’s a lot of reward involved and when I first married him, he had the shop for a couple years and I used to say to him, “I don’t know how you do that (unintelligible with banging noise) thing…I don’t know about all that.” And then once I got a taste of it, I was hooked.
RB: How about the kids…what happens when the kids want to start getting tattoos and piercing?

SD: No way, eighteen…
TD: Yeah…
SD: Or you get your ass kicked…
TD: Yeah…
SD: No…it’s not for fun…
TD: They won’t see it that way though…
SD: Serious respect has to come with getting this stuff; it’s not a game. If my kids even think about it before eighteen…
TD: It’s over…for them…
SD: Yeah
TD: Well this is very…it’s very benign to them. They are raised in this atmosphere. We don’t have them at the tattoo shops very often at all. This is an adult environment; it is not an environment for children. They do see body art, they see us getting tattooed, they admire it. Our littlest boy, who’s six, he loves putting his little fake tattoos on…
SD: (Interrupting) Yeah, he does fake tattoos.
TD: You know…and little mohawks…they think it’s cool…but they have a different appreciation for it because it’s not presented to them as a stigma.
(Unknown): Yeah, exactly…
TD: You know… “ohhhh…look at that tattooed person over there”… “What? My mom and dad are tattooed.” You know? And they really do have an appreciation for it and hopefully we’re teaching them good work ethic by being around them a lot and teaching them how to be a business person, first and foremost in their life, regardless of whatever business they go into.
RB: Sort of too, doing what you love for a living is something…I mean me personally I wasn’t raised with, so…
SD: No?
RB: That makes it interesting…
SD: Damn right. You know, my mom always told me that I could do anything I want and I think I get a lot of my passion for trying whatever I want from her and my grandfather…
*Thora laughs
SD: My Dad, I think…he was the nine to fiver. “You got to do this; this is what you have to do to make it,” you know, “to be above water”. I think they come from a whole different era where just being above water was OK, as long as they weren’t sinking it was OK, and that’s not where I want to be. I want to kick the world in the ass…
TD: He wants to be in the yacht *laughing
SD: It’s not about that…
TD: No, no
SD: It’s about the (unintelligible because Thora is talking over Sean)…it’s never been about the money for me…it’s always been about the (unintelligible because Thora is talking over Sean)
TD: (Talking over Sean) Yeah, But wouldn’t you rather be in the yacht than a little…what are those things…called…a dingy?
SD: Well of course but it’s never been about that for me; it’s always been about creating something cool and having fun while I’m doing it.
RB: Well I don’t think any real artists or creative people would say anything differently, you know…true artists….
And next... the exciting conclusion. Then, an interview with Chester Bennington.
Club Tattoo Giveaway
All Club Tattoo posts
MFR And Pelosi On EXPN.com
by: Alex | Thursday, January 10, 2008

- Featured rider Marie-France Roy... just doin' her thing
Marie-France Roy and Leanne Pelosi joined a few fellow slope sirens in a SERIOUS discussion on the subtle nuances of slopestyle vs. pipe, and the far-reaching ramifications of said nuances on mainstream perception of the snowboarding industry. As Marie so eloquently put it, "Yeah, what the hell is up with that?" EXPN.com has the full enthralling discourse here.
Ryan Sheckler on The Daily Habit!
by: Alex | Wednesday, January 9, 2008
From FUEL TV:
You asked, so here it is! Another chance to catch The Daily Habit with Ryan Sheckler. Winner of the Dew Tour for the third straight time and star of MTV’s “Life of Ryan,” Ryan Sheckler is in the studio! He gives us all the juicy details about his skater superstar lifestyle and more!
Transworld Snow Readers' Poll!!
by: Alex | Wednesday, January 9, 2008
So... as you know, Transworld Snow's 9th Annual Riders Poll Awards are coming up and etnies is proud to announce that we have girls nominated in every single category, including our featured rider MFR for Rider of the Year and Video Part of the Year. Even etnies Canada rider Spencer O'Brien earned a nomination for Rookie of the Year. What you may not know, however, is that YOU can still vote for Readers' Poll. That's right; vote now for your favorite rider! The winner will be announced at the end of this month so hurry up before voting closes. Will it be Spencer the rookie? Or perhaps MFR, aka Miss January? Maybe the lovely Leanne Pelosi is your favorite! It'd be her third year in a row to win Readers' Poll. Aaahh, isn't it a nice day for a three-peat? Make it happen! Vote online now at Transworld Snow!
The World of Sheckler!
by: Brink | Tuesday, January 8, 2008

So Ryan Sheckler is donating his Range Rover and doing good stuff for cancer research. Anyone out there who has lost someone to cancer or knows anyone with cancer should be stoked and can donate too. On top of that little gem, Life of Ryan season 2 begins tonight on MTV and we are being promised a season full of more skateboarding!
Win Marie-France Roy's Faves!!
by: Alex | Tuesday, January 8, 2008
January's featured rider, Marie-France Roy, is in the business of shredding. She knows fit and she knows style. That's why her top three etnies shoes--the Shift, Missy and Torque--are worthy of a month-long contest. One lucky entrant will win all three pairs of etnies and two runners up will each get the Shift! You can't win if you don't play... I'm just sayin'. Enter now!
Sally Fitz wins 2007 ASP World Junior Title!
by: Alex | Monday, January 7, 2008
etnies Australia's Sally Fitzgibbons was crowned 2007's ASP World Junior Champ after her HUGE performance in Sydney today... which was totally consistent with her Semifinals showing, wherein she scored a perfect 10! ASP News has the full report here.
Congratulations Sally!
Club Tattoo Interview Series, Part 3
by: Alex | Monday, January 7, 2008

An interview with Club Tattoo's Sean and Thora Dowdell (Cont'd from Part 2)
RB: So, then how did the etnies shoe collaboration come about?
SD: We have another partner, named Andy, who was approached by etnies to do a shoe with Chester and Chester didn’t really want to have a Chester rock star shoe. He said, “This makes so much more sense, fashion-wise, to tie in the tattoo shop.” So he brought that to etnies and etnies loved it right off the bat, so we flew out…or they flew out here actually…and uh…
TD: (Cutting Sean off) We aligned ourselves with a company that does business the way that we do, which is grass roots. We stay core to our audience. Sole Technology and etnies does the same thing and it’s turned into a passion now to change wearable art and to be more authentic. We are not the first people to do art on shoes but we are definitely the first authentic tattoo art that is going to come out on shoes…hand drawn from our facility by our artists that work here. And the way that etnies produces their quality of shoes, they stay core to their clients and make sure that they’re upholding the quality standard, and we like that. We like that about it--that they are going to represent street style with a passion for art and really with any kind of core lifestyle…there’s music and there’s art and lifestyle. All that’s going to go hand in hand and you make it wearable and before you know it, you’ve got something really cool.
RB: So, obviously the first shoes are going to be out soon…people seem excited about ‘em, you seem excited about ‘em…I’m just wondering if you do envision doing…like into the future doing a second season of shoes, a third season
SD: We actually have a three year contract with etnies…
RB: Oh, OK
SD: So yeah…we’ve got six…
TD: We’ve got a few seasons (Says over Sean)
SD: Six seasons of shoes to come out and the way it turned out was our original contract was for one shoe…
TD: A couple pair…*laughing (Says over Sean)
SD: Turned into a couple pair and turned into four pair and now it turned into four pair twice a year for three years so it just kind of snowballed.
RB: That’s good.
SD: Like everything else for us I guess.
RB: (unintelligible)…that your doing things right…
SD: Hopefully
TD: Well, we’re doing what we love and when you do what you love it comes a lot more easily then someone who drudges themselves to work everyday, hating what they’re doing. We come in with a lot of spirit and a passion for the art and it just culminates into every other subject.
RB: So, how did you decide who was going to come up with the designs for the shoes?
SD: We put it out to twenty-two artists that work for us…
RB: Wow
SD: …And said, “Everybody, submit something or several things,” and we whittled it down to eight, nine or twelve designs. We submitted those to etnies…
TD: And then the designers from etnies brought in their opinion.
SD: Yeah, they whittled it down to six or seven. We ran some tests, ran some samples rather, and then we chose the four pair from there with the etnies team.
RB: Will you sort of take that same process for the following seasons or…
SD: We’ve already submitted everything for the next season, the Spring ’08 and the etnies team locked into four designs right off the bat so we’re not even going to sample seven or eight this time. We’re just going to sample the four that we all loved right away.
RB: Different artists or any people (unintelligible)…
SD: Actually one of the artists…actually no…the same three artists that did the first series got picked to do the second series.
TD: It was kind of a motif going, I guess. They’re all very different…each of the styles…the two…the shoes that are out for ’07…the two female shoes…one is very fashion-forward, wearable art, “look at me” type shoe. The other is a little more (unintelligible) for that girl that doesn’t feel bold enough to get a huge tattoo but will get a little one so she’ll get a little bit on the shoe. So we kind of reached out to both genres of the art world--you know, someone who’s willing to come in and, you know, want to really show off body art versus someone who just wants to test the waters a little bit and not really commit.
SD: The artists that got picked…one of the guys names is Chris Bailey, Matt Gigamma and Melissa Fusco are the three artists that designed both seasons of shoes so far.
RB: I’m going to try to talk to them in a little bit
SD: Cool
RB: So, then which shoes are your personal favorites so far?
TD: I like, for the men’s, the one that he’s wearing. And I have to say the shoe that I’m wearing now, the dove, would have to be my favorite.
RB: Cool…so…I guess what I’m wondering now is…your Club Tattoo involved with etnies or beyond…but, what’s the future of it…is it more stores, is it more…
SD: We’re actually opening up a store in Vegas, mid-summer next year. It’s at the (unintelligible) Casino/Resort…we’re an anchor (unintelligible) so we’re a big boy in that casino. We’re going to open up a three thousand square foot tattoo/piercing studio along with a clothing store on the bottom level of the casino. It’s going to be really, really sick. We plan on opening probably several more stores.
TD: We’ll be the first tattoo shop (talking over Sean)…We’ll be the first tattoo shop that has been allowed to be on the strip in Nevada.
RB: That’s what I was just going to…that could be pretty wild.
SD: It’s going to be great…
TD: It’s going to be very wild…
SD: It’s two and a half years in the making, so is this deal with etnies actually, so everything is kind of culminating…coming to a head at this point from two and a half years worth of work. We also are going to launch a clothing line coming out at Magic this August…it’s called VE’CEL by Club Tattoo. You know, we are very passionate about getting out there in the fashion industry.
*strange noise interrupts and there is laughter
TD: (unintelligible) …never ends…
RB: So, I was going to ask you guys to give me like a funny Chester story, that maybe…
TD: *laughing …How much time you got?...*laughing
RB: We got a lot of time…
SD: I’ll tell you a funny Chester story. I got the best one right here. Chester and I also play in a side project band called (unintelligible)…
TD: Interrupts with loud laughter…yes…
SD:…we played (talking over each other…unintelligible)
last year and that was one of our first shows and we went on a little, it was supposed to be a month tour we got hired to do this thing for RJ Reynolds…to go out and play all of their corporate parties all over the United States and at our very first show, we played in Albuquerque. It was this whole--we were introduced by Ron Jeremy on stage--and it was supposed to be this whole Vegas-goes-Porn thing…
TD (Interrupting Sean) Mind you…I don’t know about the Ron Jeremy part and I don’t know about…
SD: Neither did any of us until we get there...
TD & SD: (Unintelligible talk over each other)
SD: …And we get there and we’re playing in front of…I don’t know…fifteen hundred, twenty five hundred people, something like that and Chester…this was when he was drinking…so he was pretty happy up on stage and we’re all playing and about six, seven songs into the set he raises his bottle of Jack Daniel’s…he’s got a cigarette in one hand and a bottle of Jack Daniel’s in the other--mind you, we’re at an RJ Reynolds party; this is a cigarette party--he gets up on stage and says, “Hey, is everybody having fun?” and it was kind of a dead response and he said, “Alright all you mother-f-ers, how’s it feel to be getting lung cancer and liver disease?” And it was like…you could hear a pin drop.
RB: *Laughing
SD: Our power got cut, security guards came out of nowhere. They just appeared, grabbed all of us, escorted us off stage. Three lawyers came out of the back alley with our contract, highlighted fifty-two points of interest we violated and we got kicked off an RJ Reynolds tour for saying the word cancer. So that, to me, was like the funniest thing and he was so upset because we lost a ton of money and I thought it was the most punk rock moment of my musical career…to be able to tell the tobacco companies to shove it up their…
RB: Yeah
SD: …Was awesome
TD: Yeah, I’m getting text messages at midnight and you can hear everyone in the van…
SD: Talking to our wives…
TD: Talking to their wives…we’re going to get sued by RJ Reynolds…oh my god…
TD & SD: (Unintelligible talk over each other)
SD: …Ready to sue us for three million dollars…all this crap…
TD: Yeah, Yeah, it was a very big situation…
SD: (talking over Thora) It was…just the funniest thing I’ve ever seen him do unknowingly.
TD: Unknowingly…just trying to have fun…he was drinking alcohol himself and smoking while drinking…
SD: (talking over Thora) It was a cigarette party. I mean, that was the whole irony.
TD: Yeah, very ironic.
Club Tattoo Giveaway
Recent Club Tattoo Posts
Coming soon... Part 4
New MFR Interview
by: Alex | Friday, January 4, 2008
Marie-France Roy
An interview by Tarah Gieger
Full name: Marie-France Roy
Nickname: MFR, Goofy Pants, Snatch
Birthday w/ year: April 17th, 1984
Hometown: Les Eboulements, Quebec, Canada
Current residence: Whistler, British Columbia, Canada
Parents names: Madeleine Rene
Siblings: Alexandre and Jean-Francois
High school: Check
College: Check
Degree: Check
Sponsors: Oakley, etnies, Red Bull, ThirtyTwo, Rome, Cilla, Axis, Whistler/Blackcomb, Magical Go-Go
Years snowboarding: 12
Other action sports that you participate in: Downhill biking, mini-ramp skateboarding, trying to surf
How did you start snowboarding? My daddy bought my siblings and I a season pass
What is your proudest moment in snowboarding? Don’t have one yet
Who do you look up to? Inspiration? Tarah Gieger because she is so cutting edge and intelligent
Close call: Almost riding for DC Shoes haha
Favorite spot to ride: Whistler
Dream trip: Submarine road trip (she’s a French Canadian)
What would you tell girls who are curious about learning to snowboard? Don’t be a vag and charge!
etnies Shoe: Callicut
Other etnies riders you keep in touch with: Leanne Pelosi
What other etnies rider that is not a pro snowboarder would do best at trying snowboarding? Tarah Gieger of course! She’s a whiz!
What other etnies rider would be the worst at trying snowboarding? Sarah Whitmore
FAVORITES
Color: Aquamarine
Food: Raw oysters or rabbit food
Smell: Peach Snapps
Place: Vancouver Island
Animal: Seahorses
Love: Love
Hate: Hate
Need: Love
Want: No hate
Bands:
1.) Rage Against the Machine
2.) Bob Marley
3.) Patsy Cline
4.) Anti-Flag
5.) Beastie Boys
Currently listening to:
1.) Regina Spector
2.) Soldier Boy
3.) Betsy Smith
The most recent band you saw live: The Vandals
If you could have any song for a video part, what would it be? “No Short Man” by Salt ‘n’ Peppa
If one band could sing theme songs of your life, who would it be? The Little Mermaid’s band
What band would you most want to see with front seats and backstage passes? Rage Against the Machine
Biggest fear: To lose my family and close friends
Happiest moment: Sharing my ride to the airport with TG!
5 Things you want to do before death:
1.) Own a self-sustainable house on Vancouver Island
2.) Grow a big garden
3.) Own a mini farm
4.) Have kids with “the man”
5.) Be an ecologist
If you could only have one wish come true tomorrow what would it be? Wishing for more wishes doesn’t count. Happiness for my entire life
Have you ever volunteered for or supported a charity or a noble cause? $50 to save the snow
If you could dedicate your entire life to supporting a charitable cause, what would it be? Something for the environment
Do you do anything in your daily life that is considered GREEN? I own biodegradable products and I recycle
QUESTION FROM TARAH #1 – If you could go back and do any sport as a kid what would it be? Surfing
QUESTION FROM TARAH #2 – If you could choose any sponsor who would it be? Volkswagen
QUESTION FROM TARAH #3 - You are decorating a new house, where would you buy your furniture? Thrift stores or I would build it myself
So Wassup with Club Tattoo?
by: Alex | Friday, January 4, 2008
Peep the Club Tattoo podcast, read Part 1 and 2 of the interview, then enter the contest!
Lisa Rhymer: January's Girl Of The Month
by: Alex | Thursday, January 3, 2008

Tell us about yourself: your name, age, where you live, where you go to school, what grade you’re in and your favorite subject.
Hi, my name is Lisa Rhymer and I’m 16 years old and I also live in Aliso Viejo, Ca. I’m a junior at Aliso Niguel High School.
And your interests?
Skateboarding, friends, T.V, computer, videotaping, Ryan Sheckler and Wahoo’s
Any fun talents you’d like to share?
I’m creative, artistic and somewhat athletic.
Why’d you start skating and what do you like about it?
In October 2006, my dad showed me a clip of the Dew tour skate about this kid named Ryan Sheckler and I thought he was a fast skater and from that point, I wanted to skate. So I got a board and rode it and loved the freedom of it. To me it’s a sport that lets you become free and creative.
What do you like about etnies?
I like etnies because it’s a good company, they make great shoes, allow girl sports and it allows kids to be part of the skate industry... like GvR and the Holiday Festival. They let kids and teens see their favorite pros in GvR. In the Holiday Festival, they invite kids that aren’t that wealthy to get free shoes and watch some pros. I like how etnies has girl sports and that girls can do stuff that guys can do.
Haha, awesome. At etnies we don’t just “allow girl sports”; we love and support girls who do what they enjoy, regardless. That being said, are you an etnies girl?
I’m myself. I may be a bit self-conscious, but I tell myself to go for it. I’m creative, artistic, energetic, active and fun-spirited.
All very important! What do you do for fun?
I play outside with my neighborhood friends and skate with them, watch TV, go on the computer, play Guitar Hero and Tony Hawk's Proving Ground.
Where do you find inspiration?
I find inspiration from my friends, brother and other skaters. When I see other skaters, I just love to see that they are really good and that I could probably be at the same level as they are.
What’s your biggest accomplishment?
Skating again and actually trying. When I was little I did have a board but I just rode on it and did no tricks.
What’s the best piece of advice you’ve gotten, who gave it to you, and when and why?
I sometimes get advice from friends but I usually give out the advice. One [piece] of my advice is “Never let anything get in the way of what you love, it makes










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