Last Chance: Spencer O Giveaway
by: Alex | Wednesday, April 30, 2008
If you haven't already heard this, then you don't subscribe to the etnies Newsletter. However, I'm nice and want to keep you updated anyway.
Dragon just threw in a pair of goggles! So far, prizes include all three of Spencer's favorite etnies shoes—Fakie, Benzy, Easy E —plus a full year subscription to Snowboard Canada Magazine and, a newly added pair of Dragon DX goggles!
Contest ends after today so ENTER TO WIN NOW!
A Rolling Perspective...
by: Brink | Monday, April 28, 2008
a Rolling Perspective.
SATURDAY MAY 3RD
Saturday, May 3, 2008 at 8:00pm
Sunday, May 4, 2008 at 2:00am
Antisocial, Livestock, Sweatshop
2425 Main, 239 Abbott, 1945 E Hastings
Vancouver, BC
etnies and Color Magazine asked skaters to shoot a photo of themselves from their own rolling perspective. Over 200 portraits have been collected from skaters across Canada, the United States and as far as Japan, including etnies' own Mikey Taylor. With the help of Fourstar Clothing, a selection of these self-portraits of pro skateboarders, artists, and other talented individuals have been composed into an exhibition in celebration of skateboarding.
The show has been broken into a three-part art crawl (or roll) traveling across the country during the next six months from Vancouver (BC) to Montreal (QC) with stops in Winnipeg (MB), Calgary (AB) and Toronto (ON). Opening receptions in each of these cities take place in separate spaces at different times. Attendees are encouraged to take their cruiser boards out from under their beds or wherever they’ve been stored all winter and celebrate the freedom of skateboarding and embrace the roll from spot to spot.
Opening reception
Vancouver, May 3rd, 2008
Complimentary refreshments provided while supplies last.
8pm@ ANTISOCIAL (2425 main street) 10:30pm@ LIVESTOCK (239 abbott street) 12am@ THE SWEATSHOP (1945 e. hastings street)
after party @ The Sweatshop (1945 e. hastings street)
Deejays: Benjamin / Cam Dales / Erik Devereux / Andr3w / Ian Wyatt / Manitoba Touch
$5 / 10pm till late. Free Entry for art show attendees (until list ahs reached capacity): get your stamps at the art shows.
Crazy visuals with Marek, Installation by Julianne Claire.
Countdown To Dallas!
by: Alex | Sunday, April 27, 2008
The Journeys Backyard BBQ is back and May 10th is our day in Dallas! We're counting down 'til then, and we're not the only ones...
Notorious B.E.V.
by: Alex | Friday, April 25, 2008
Our little bad ass Bev is a woman of many talents... as evidenced by this here YouTube clip.
Thanks to salomonsneakpeek for posting!
Sliding Liberia
by: Alex | Friday, April 25, 2008
The Newport Beach Film Fest is in full effect and one film we're looking forward to is Sliding Liberia, featuring our boys Dan Malloy and Chris Del Moro.
Four young surfers travel through the war-torn West African nation of Liberia in search of the perfect wave. With the recent war shadowing the landscape, the group must face the everyday realities of life in a war-torn world. The search for waves becomes a quest for understanding, as the surfers record the stories of Liberians they meet along the way. Juxtaposing war-torn urban landscapes with images of tropical paradise, the film explores the tension that exists inside every traveler—a desire to connect with new people and places and an instinct to insulate oneself from the harsh realities of their surroundings.
For more info visit slidingliberia.com
New Fall 08 SEED Collection
by: Alex | Tuesday, April 22, 2008
The Fall '08 SEED line includes men's and women's apparel, accessories and shoes made from organic or sustainable, pesticide-free and chemical-free textiles. With rainforest-inspired graphics and materials ranging from hemp to bamboo the collection calls attention to the Amazon. etnies will donate a portion of proceeds to Sambazon's Sustainable Acai Project, which promotes preservation of the Amazon Rainforest through sustainable agro-forestry. Learn more at Sambazon.com and the SEED Project Blog.
etnies With An Industry First
by: Alex | Tuesday, April 22, 2008
We, at etnies & Sole Tech, are celebrating Earth Day with the announcement of a project already years in the making; etnies is committed, and well on its way, to becoming the action sports industry's first carbon neutral company!
Whether or not you get what that means, you're probably familiar with the concept of carbon dioxide emissions and their devastating effect on global warming. The idea of carbon neutrality is to offset ALL emissions in various ways, so that the total is a big, fat, neutral zero. Makes sense, right? Being the realists that we are, we know it's much easier said than done... so what have we done so far? One major step we've taken is the completion of our first corporate eco-audit to measure the company’s overall carbon footprint.
“Corporate responsibility and environmental conservation have been at the forefront of our philosophy for many years and our commitment to making an impact on the consumer, the industry, and the planet is stronger than ever,” said Pierre Andre Senizergues, CEO and founder of Sole Technology. “As we release the results of our first eco-audit, we look to our team, our customers, and our partners in the action sports world to help us become a carbon neutral company that will pave the way for a greener future.”
Led by the company’s environmental affairs manager, Roian Atwood, the eco-audit examined the organization’s activities over the course of more than seven years, focusing predominantly on its carbon emissions, waste and consumption, and water usage. In addition to this detailed study, etnies has executed the installation of 616 solar panels, the conversion to water-based cement manufacturing, corporate wide-recycling efforts, and the creation of a seasonal sustainable footwear and apparel collection, the etnies SEED Project.
“We are confident that the future looks bright for eco-conscious corporations, and we strive to be a leader in the field every day,” said Atwood. “By sharing our findings and making a conscious effort to use the results to alter our business practices and impact on the environment, we hope to play a key role in changing today’s corporate culture for a stronger tomorrow.”
The Sole Technology eco-audit found that in 2007, the company generated 40,000 tons of CO2, equivalent to volume of 2.5 billion shoe boxes 58 percent of which came from footwear manufacturing and the emissions released in the development process through the use of coal-burning sources and electricity. Another 18 percent of its carbon emissions are attributed to the making of the brand’s cardboard boxes, and 8 percent is related to logistics and shipping.
In terms of waste and consumption, Sole Technology found that of the 72,000 pounds of internal trash it consumed, the company recycled 57 percent, exceeding the country’s national average of 30 percent, and California’s average of 50 percent. By 2010, Sole Technology’s goal is to recycle 70 percent of their waste with assistance from the Blue Bin Brigade, an internal committee of department executives whose goal it is to increase awareness and find environmentally-friendly means of conducting business.
“Given the harsh abuse on a skateboarder’s shoes, our industry is constantly challenged with the issue of consumption, which is why we strive to make the most durable, quality products in the market,” said Senizergues. “Building long lasting products that are sturdy and have a longer life with consumers is an important element to consider in the eco discussions related to manufacturing and consumption.”
The eco-audit determined that 95 percent of Sole Technology’s water usage is attributed to the company’s apparel development, an industry-wide concern among clothing manufacturers that is a leading cause of damage to the environment. By taking immediate actions on business offices such as installing waterless urinals that save 325,000 gallons of water annually and dual flush toilets, the company is already affecting its internal water usage as it continues to research innovative technologies that will also benefit the manufacturing process.
Senizergues’ personal commitment to the environment and ecologically conscious lifestyle has made him a trailblazer in the industry, having implemented green practices many years ago. In addition to his professional goals, Senizergues practices green living at home as well, and has been honored by Global Green USA with a Corporate Environmental Leadership Award for his environmental practices and corporate responsibility. He was also an executive producer with Leonardo DiCaprio on the documentary The 11th Hour about the effects of global warming and how society can prevent further damage.
Stay tuned for more news this week, including further details on our eco-audit results...
Mary Osborne, Ambassador!
by: Alex | Monday, April 21, 2008
A little note from Mary...
"Thirty five years ago this year, Billie Jean King beat Bobby Riggs at the Houston Astrodome in the notorious Battle of the Sexes. Families, teammates and friends gathered around televisions in record numbers to watch history in the making. With an audience of 50 million, the tennis match is still the most-watched in history. The widespread media coverage had a profound cultural impact, as it allowed people across the world to see what was literally thought impossible a woman defeating a man.
On the anniversary of the Battle of the Sexes, there is perhaps no greater example of how media coverage shapes our perceptions. The Billie Awards, held on Tuesday night in Beverly Hills, Calif., recognizes the positive power the media possess. Actress Sharon Osbourne, Desperate Housewives star Doug Savant and Rapper Master P were just a few of the celebrities who joined Nancy Lieberman, Tracy Austin, Michelle Kwan and 40 of the world's most phenomenal female athletes in the ballroom at the Beverly Hilton Hotel." www.womenssportsfoundation.com
Words cannot even begin to describe the feelings of emotion running throughout my body on this warm Tuesday evening. Never knowing what to expect on a "Hollywood" based evening like this, I had chills running throughout my body, tears of proud emotions filling my eyes and a smile of joy that could be seen all the way back to my hometown in little old Ventura. It is a huge honor for me to be attending the Billies as a Ambassador for the sport of surfing among some of sports' most respected female athletes from different generations and sporting backgrounds. I hope that one year you all can share this memorable night with me by my side! Enjoy the pictures... MARY
- Founder Billie Jean King greets long-time friend Sir Elton John on the red carpet of The Billies. Elton John topped the evening off with a fantastic performance.
- Rapper Master P and Sharon Osbourn showing their support
- From left to right: Surf-Mary Osborne, Motocross-Tania Satchwell, Skateboarding-Lynz Adams, Lacross-Kirsten Kjellman, Figureskating-Michelle Kwan, BMX Freestyle- Cory Coffey, Skiing-Gret Eliason, Skiing- Sarah Burke
- Skater Lynz Adams, Tennis ilana Kloss, Mary O
- Mary O
- Figure Skater Michelle Kwan and mary o
- Softball former UCLA womens coach Susan Enquist and Swimmer Dona Deverona: 2x olympic gold medalist International Womens Sports Hall of Fame member
- Former Baseball player Shirley Burkovich and Mary O
Bev Vuilleumier Makes It Rain!
by: Alex | Friday, April 18, 2008
Yesterday, at Whistler's TELUS Ski & Snowboard Fest, etnies/32 flow rider Bev Vuilleumier won “If Ullr Was a Girl” and took home $25,000!!! Bev had to score highest overall in the four events—Big Mountain, Half-Pipe, Slopestyle and Talent—beating out both snowboarders AND skiers for the big win.
How does it feel to be $25k richer? Well, 20-year-old Bev felt “... super lucky and stoked! It was a cool contest with all the different events because you can pull through and win overall, even if you don’t win every event."
“Bev has been riding hard all season to make her mark in women’s snowboarding. This contest really showed what an amazing overall rider Bev is and she couldn’t have deserved it more. Expect to see a lot more of this girl on the podium in the future!” - Laura Lynn Murphey, etnies TM.
RESULTS
1st Place Bev Vuilleumier, Snowboarder, Big Mountain 3rd, Superpipe 3rd, Slopestyle 1st, Talent 5th (ETNIES/32 FLOW RIDER)
2nd Place, Dom Vallee, Snowboarder, Big Mountain 4th, Superpipe 1st, Slopestyle 5th, Talent 1st
3rd Place, Robyn Van Gyn, Snowboarder, Big Mountain 1st, Superpipe 5th, Slopestyle 3rd, Talent 4th
4th Place Spencer O’Brien, Snowboarder, Big Mountain 2nd, Superpipe 4th, Slopestyle 2nd, Talent 7th (ETNIES CANADA)
5th Place, Jess Cumming, Skier, Big Mountain 5th, Superpipe 2nd, Slopestyle 2nd, Talent 8th
6th Place, Ariana Stufano, Skier, Big Mountain 1st, Superpipe 5th, Slopesteyle 4th, Talent 6th
7th Place, Shidasha Holmstead, Skier, Big Mountain 2nd, Superpipe 3rd, Slopestyle 5th, Talent 9th
8th Place, Jenny Strong, Skier, Big Mountain 4th, Superpipe no place, Slopestyle 3rd, Talent 2nd
9th Place, Jordie Karlinski, Snowboarder, Big Mountain 5th, Superpipe 2nd, Slopestyle 4th, Talent no place
10th Place, Kristie Giles, Skier, Big Mountain no place, Superpipe 4th, Slopestyle 1st, Talent no place
Spencer O Giveaway Update...
by: Alex | Friday, April 18, 2008
Featured Rider Spencer O'Brien (here, flanked by Bev V and MFR) is currently kicking ass at the TELUS Ski & Snowboard Festival in Whistler. And we, here in SoCal, are enjoying the sun and bringing you more good stuff for this month's Spencer O Giveaway. We've added a FULL YEAR SUBSCRIPTION to Snowboard Canada Magazine, guaranteed to satisfy your snow lust long after the season ends. More prizes are being added so ENTER NOW and keep checking in to see what else you might win.
New GGOB Dates & Pics!!
by: Alex | Wednesday, April 16, 2008
2008's Girls Get On Board program is off to a great start after last month's Split Peaks Surf Adventures session in Costa Rica! I'm told the pics don't do it justice... but it looks pretty damn good from here.
We're still firming up our venues... but our dates and towns are set so check out the schedule to see when GGOB's coming to your hood! Stay tuned for more details. In the meantime, check out the Costa Rica crew doing their thing.
The Party Of Parties
by: Alex | Wednesday, April 16, 2008
the lowdown
You've waited all year for this one--Anthem's coming back to the desert for our 2008 Coachella party, La Fiesta de Fiestas. Our "senior rager" is guaranteed to go down in the history books, so leave your sobriety at home and help us freak out during the two-day poolside extravaganza. Muy caliente, muy bien!
featuring
- DJ sets by Claude VonStroke, Ed Banger Records Whiplash Squad, M.A.N.D.Y., Noizy Boy, & Tommie Sunshine and some very special guests!
- Largest private pool in the desert with swim-up bar
- Levis 501 happy hour giveaways
- Complimentary bar and fiesta BBQ!
- Inflatable pool toy insanity
- Mani and pedi station
- Photo booth memories
- Lots of other games and random weirdness
details
When:
Sat., April 26 & Sun., April 27
12 - 6 PM
Where:
Cree Estate
67698 Carey RD.
Cathedral City, CA
92234
LIMITED RSVP:
anthemmagazine.com/rsvp
Nina Takes 1st!!!
by: Alex | Tuesday, April 15, 2008
Nina B reports from the front lines after taking 1st place at Holla fo yo Dolla! All pics by 2nd place winner Lisa Myklak.
Day 1 of "HOLLA fo yo DOLLA" mountain bike jam at Clairemont YMCA park in SanDiego kicked off with am, womens and pro classes. DK hooked me up with their "Xenia" mountain bike and three days later I was off to California!
I managed to get away with some sweet moves I normally could do on my BMX but didn't think i could pull off on a mountain bike... new factors such as front suspension and 26" wheels way bigger than a 20", thats a whole lot of extra bike than I'm used to!! The contest was jam format and anytime someone threw down a big move we got handed a ticket for prizes or actual cash! I made $10 and ended up with a whole bunch of prizes : )
WQS Drug Aware Pro
by: Alex | Monday, April 14, 2008
Here's Sally ripping it up, as usual, at last week's Drug Aware Pro in West Australia. Sally Fitzgibbons took 5th adding 1220 points to her WQS lead and $900 to her winnings. Leilani Gryde placed 13th winning $700 and Serena Brooke placed 25th for 700 points and $350. Not bad for a day's work!
Two Pages Of Pierre!
by: Alex | Monday, April 14, 2008
etnies founder and green guru Pierre Andre Senizergues done did it again! He made it into 944 Magazine's April issue—the Green Issue—where he talks about etnies and Sole Technology's industry leading eco-initiatives. AND... there's a cool shot of him standing atop Sole Tech's solar paneled roof. Word!
Sheckler's Range Rover
by: Alex | Monday, April 14, 2008
Well, Ryan Sheckrificed his Range Rover for Cancer. And the winner, as reported by Transworld, is one very hardworking, fundraising Drake Kemper of Los Angeles. Wanna see more? Click here.
Serena Brooke Interview
by: Alex | Friday, April 11, 2008
Check out Serena Brooke's new interview on the Cooler Mag site. The etnies surfer dishes on life lessons, fitness secrets and what she's looking forward to most on the this year's tour!
etnies Spencer O Giveaway!!
by: Alex | Thursday, April 10, 2008
Here she is... as promised! The etnies Spencer O Giveaway is up and running. We're starting the prize package with Spencer's top three etnies shoes—the Fakie, Benzy and Easy E. Stay tuned to see what else we add to the pot, complements of Spencer's other sponsors. Meanwhile, back at the bat cave, the contest is open so hurry and ENTER NOW!
Silver For Sally!
by: Alex | Monday, April 7, 2008
etnies Australia rider and reigning world junior champion, Sally Fitzgibbons, landed an impressive 2nd Place with a $2,300 purse at the 6-star World Qualifying Series (WQS) Midori Pro at Newcastle’s Merewether Beach in Australia.
This event is 2008’s biggest WQS event for women in Australia. Fitzgibbons has made three finals in three WQS events on the Australian leg of the Qualifying Series tour!
Spencer O'Brien
by: Alex | Monday, April 7, 2008
After an amazing season of top 3 finishes, Spencer O'Brien just barely missed the podium at the Roxy Chicken Jam. On the day of the Slopestyle Qualifiers Mother Nature unleashed some crazy winds putting a hold on the event. By competition day, March 30th, the conditions were perfect and the girls were stoked. Spencer grabbed 4th in Slopestyle behind TTR World Champion, Jamie Anderson, Chanelle Sladics and Sina Candrian.
Congrats to Spence for beating out top 10 heavy hitters like Cheryl Maas and Claudia Fliri. Now go get some well-deserved rest!
Steamer B&W Tour!
by: Brink | Friday, April 4, 2008
Check out a few clips from Elissa Steamer in this Mystery Black & White tour video!
April April April!
by: Alex | Thursday, April 3, 2008
April's shaping up to be a nice little month here at etnies...
You've been hearing about April's Featured Rider for quite a while now. Spencer O'Brien has made a name for herself by kicking ass and taking names. The Canadian cutie recently took 3rd in the US Open's Big Air event, another 3rd in Slopestyle at Winter X and... won Rookie of the Year at the Transworld Snow Riders Poll Awards! And now, as our Featured Rider, she's picking out her favorite etnies gear and you'll have a chance to win it all... not to mention bonus goodies from her other sponsors! Stay tuned for the official etnies Spencer O Giveaway, coming soon!
In other news, Leilani, Serena and Sally are heading to West Australia for the WQS Drug Aware Pro. We'll have results after the April 12th finals. And later this month, Sally's also competing in the Brothers Neilsen Pro Jr on Australia's Gold Coast.
Good luck, girls!
Mega Sheck!
by: Brink | Tuesday, April 1, 2008
Looks like Ryan Sheckler done went and handled the Mega Ramp. While we're at it, let's mention that part 2 of the Plan B Dominican Republic podcast is up and Ryan's own site has been rifling out footage like no one's business.
Free Socks & Shipping
by: Alex | Tuesday, April 1, 2008
For a limited time only at the etnies Online Store.